Artistar Jewels, Milano Jewelry Week - Guest institution

MILANO JEWELRY WEEK

The Milano Jewelry Week is the new event of the Milanese schedule all focused on the shades of contemporary jewelry. The first edition took place from Thursday 24th to Sunday 27th October 2019. An engaging and varied calendar that has counted 90 different events at more than 60 locations - high jewelery ateliers, goldsmith workshops, academies and art galleries, design schools and showrooms and fashion boutiques - attended by around 40,000 people from Italy and abroad. During the festival over 350 artists exhibited their jewels at group and personal exhibitions, vernissages, galleries and international school exhibitions, awards nights, workshops, cocktail parties and performances offering different points of view on the history and technique of the goldsmith's art and returning a multi-faceted and accessible image of the jewel to which even non-experts were able to get passionate about.

ARTISTAR JEWELS

Artistar Jewels is a project by Prodes Italia group, that has been working for years in the high jewellery, design and contemporary art fields. Artistar Jewels is the international reference point for all contemporary jewelry artists and designers. The project, one of a kind, offers each participant great business opportunities by placing the artists within the reference market. Both emerging and more established artists will be able to count on improving their brand reputation. The great participation of international media, guarantees high visibility in the sector. These conditions set the right foundation for an expansion of the artist sales network and in addition, every single jewel selected will be available to the public for purchase. Artistar Jewels is not comparable to a trade fair, an editorial publication or an e-commerce. Artistar Jewels is a global and transversal project that uses several complementary strategies, useful for an optimal disclosure of the creativity of each artist.