Alexandra Vlad (Romania)
ALEXANDRA VLAD
Designer biography:
Alexandra Vlad has a background in business and marketing, in psychology and most recently she is a student of Assamblage. She crafts ideas and stories of the human experience in the shape of jewelry.
Collection concept:
Dedicated to my mistakes
Every year millions of oaks are planted … by mistake. That’s because squirrels forget the location of around 75% of the acorns that they hide. By accident, the planet lives on. The totality of mistakes made by squirrles gives life to a whole ecosystem. So failures can lead to a whole new world, literally.
My successes are built from many mistakes. I use the symbol of the acorn shell to build little worlds as reminders that failure is a big part of life, and, sometimes, mistakes lead to something really great.
Alexandra Vlad, Pot 2023, Pendant, Silver 925, blue saphire
Alexandra Vlad, Pot 2023, Ring, Silver 925, yellow saphire