IULIANA ASOLTANEI

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Designer biography:

Iuliana Asoltanei is possibly the designer of the most colourful jewellery in Romania and the mother of a wonderful curly little girl. Her creations saw the light at Autor and Sieraad international fairs but also to a lot of Romanian events. She uses unconventional materials in a personal Alchemy. Her mission is to enhance the beauty in the everyday life of the humans who wear her jewellery. To reinterpret familiar forms in a new way. To bring joy wherever she can.

Collection concept:

Reframe is a collection born from the need to reinvent classic jewellery forms in a new way, with materials that came organically to me. In psychology, reframing is giving another perspective to the same event, it can improve almost on the spot the mental state of someone. This collection came to be at a time when I have struggled to keep the balance between my professional and personal life, where the immense joy of creating something new overcame the feeling of being lost in motherhood. The * Reframe * collection uses sterling silver as connection points, its value does not come from it being the precious material that it is, but from the function it provides. In the same way that our value in life is not material, but comes from the relations and roles we have with other persons.

Iuliana Asoltanei (Romania)

IULIANA ASOLTANEI

Designer biography: