ESHTE x Madeleine (Romania)
ESHTE X MADELEINE
Designer biography:
ESHTE Foundation was established in 2022 by Ioana Voloaca with the aim of discovering and supporting Romanian Talent, creating and showcasing projects that integrate Romanian heritage into innovative concepts that tell inspirational stories about contemporary national creativity. ESHTE serves the same purpose as the Romanian suffix -ește: to generate new forms of expression.
Madeleine and ESHTE started cooperation in 2023, Scratching Love being the first collection born from the partnership between two like-minded artists: Ioana Voloaca, Creative Director & Founder of ESHTE and Madalina Tudor Radulea, the Designer & Founder of Madeleine Artisan Jeweler!
Collection concept:
SCRATCHING LOVE COLLECTION is a brilliant and unique idea in the whole world, trademarked by ESHTE in 2023 - SCRATCHABLE JEWELLERY.
Each piece of this collection embodies the concept of evolution through the human touch. Every scratch on this jewel is a priceless experience, a reveal of your path. The engraved word found on the ring after scratching is not a random idea but a sign of a purpose that you’ll find someday!
Madeleine Eshte
Madeleine Eshte
Madeleine Eshte