MOST PRECIOUS (Romania)

MOST PRECIOUS

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Designer biography:

Most Precious, a bold yet delicate brand, was born out of my passion for contemporary jewelry. I studied Graphic Design at the Dusseldorf University in Germany. After more than 10 years as an Art Director in advertising, I felt the need to express myself in a new creative area. Always fascinated by jewelry, I attended in 2013 Assamblage Jewellry School in Bucharest. Since then I have been working in the domain and participated in numerous exhibitions and fairs like Autor, Joya Barcelona 2016, Sieraad Amsterdam 2017 and 2023, ROJW 2022, 2023.

Most Precious jewelry collections have mostly life related concepts. Life inspires me, a word in a conversation can trigger an idea, a smell or a sound can make me think of the next collection. Most Precious jewelry are handmade and available in small or unique series. The techniques used are those common to small workshops, what allows taking care of every object.

Collection concept:

This year my brand "Most Precious" turns 10 years old, an event that I want to celebrate with the Physis collection because I think that I have also grown and evolved as a designer in these years. Physis: growing/becoming, the principle of growth or change in nature. Nature is the best artist, all its works are one of a kind and original.

I have often heard the expression "Discover the beauty of nature through the eyes of artists" but for me it is more relevant "Arts help us to observe nature more profoundly". Through Physis collection, I want to highlight what a marvelous sculptor nature is. It is not only a life recycling machinery, but it transforms every stage of existence into a new work of art. From the flower, from which the sweet and juicy fruit appears to the creative coming forth, the little wooden sculpture that the pear has turned into. Nothing is static in nature, everything changes and takes new and unique shapes.

Mini Sculpture wood, brass

Necklace, bronze, leather