ALEXANDRA UNGURELU

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Designer biography:

Alexandra Ungurelu Tauc is a graduate of the College of Communication and Public Relations - SNSPA. Over the years she developed an interest in colors and shapes which lead to attending drawing and painting courses. In 2011 she attended a series of courses and workshops at Assamblage Art and Design Institute, followed by studies of books of the trade and managed to bring her passion for jewelry to another level of craftsmanship. Since the beginning of her journey in jewelry making, she has attended several events and contemporary jewelry exhibitions, with both national and international exposure. For the past 5 years you can find her working and presenting her jewelry creations in a workshop placed in the heart of Bucharest. As designer and creator, she has transformed her passion and need to work with shapes and colors in the only way to exist. Her jewelry has become the outcome of a prolonged experiment and it continues to be a challenge that she accepts and concludes in precious metal. The attention for detail is one of the first characteristics of her work, followed by the transposition of everyday influences, be it the city architecture or the textures found in nature, the resulting geometry is important and clear in every piece of jewelry. The creative process transmits emotion as well as a message, every piece created is one meant to represent more than the joining of metal and gemstones, it is a symbol, made to travel both time and space. Jewelry is Alexandra’s way of expressing herself, the way she sees the world. Most times expressing femininity, other times being more geometric, it provokes a dialogue, it incites and creates emotion. Alexandra Ungurelu Jewelry: Conceptual, contemporary pieces, expressing a reinterpretation of the surrounding shapes present in nature, re-imagining apparently common day to day objects and revealing a form of asymmetric geometry. Jewelry as a prolonged experiment while trying to immortalize all that surrounds us in the world.

Collection concept:

Underneath

This collection was inspired by the fantastic creatures that live deep in the seas and oceans of our planet, an ode to the life sustaining deep blue water. Each piece that is part of Underneath Collection story is unique in its own way, precious metal is paired with beautiful pearls and stones alike. The shapes bring to mind the small creatures that live along the coral reefs and deep in the abyss. All of the jewelry pieces have been made entirely by hand. Created by sawing organic shapes and piercing the metal to create pores, constructing hollow shapes, setting stones and black iridescent pearls to bring these jewelry creatures to life. For this collection I preferred working with sterling silver and gold in order to create the shapes that make up a piece of contemporary jewelry.

Alexandra Ungurelu (Romania)

ALEXANDRA UNGURELU

Designer biography:

Collection concept: