HUMAN APJ

Designer biography:

Adelina Petcan, (b.1994, Bucharest, RO) lives and works in Bucharest. In her practice she deals with jewellery as visual communication and seeks to address the problems of private and public when it comes to bodily adornment in the social sphere. In 2019 she completed her Masters Degree from Konstfack University of Crafts, Art and Design in Jewellery in Stockholm, Sweden. HUMAN APJ was founded in 2015, a jewellery brand for everyday wear and as a platform for different topics to be discussed with a focus on different making processes.

Collection concept:

Growing up I witnessed my very crafty mother mend and work with different crafts around the house. One that I recently remembered again was pressed flower art. I look at all of this household inherited craft practices as something gloomy and through my childhood's lenses. I asked my mother to press some flowers again so that I could make this jewellery collection. Each flower was initially electroformed in fine silver, later to be moulded and cast in sterling silver. Since this is very much related to my childhood memories I wanted to reference how a child plays and acts and creates jewellery with flowers while playing outdoors. Most of the jewellery pieces from this collection are inspired from these acts, such as creating a flower headpiece ( the necklace where the flowers are connected through the stems) or simply hanging a flower around your ear or neck. The coloured jade beads also reference the stereotypical doll beads in pastel colours. A very nice connection of events is taking place in this exchange of crafts, when I am getting closer to my mother's age from when I was a child, performing as well into a field of crafts but somehow different, where I break this cycle and instead of doing the same actions as my mother I take her work and turn it into something different.

Human APJ (Romania)

HUMAN APJ

Designer biography:

Collection concept: